Archer Jerky
Ignited Proposal
A Vibe Partner engagement designed to rapidly prototype, validate, and scale high-leverage initiatives through AI-assisted development and strategic execution.
Overview
This proposal outlines a monthly Ignited engagement between Archer Jerky and Jon Bradford as Archer's dedicated Vibe Partner.
The purpose of this relationship is to rapidly explore, prototype, and refine high-leverage initiatives across marketing, data, product, and internal tooling — using AI-assisted development and strategic oversight to move faster than traditional consulting or agency models.
The focus is not just ideas — but tangible working prototypes delivered weekly.
Structure of Engagement
Weekly Working Session
- Primary contact: Andrew Thomas
- Additional participants: As designated by Andrew
- Cadence: 1x per week (60–90 minutes)
Each week:
- We will review 2–3 new prototype links
- Discuss insights, opportunities, and implications
- Decide:
- Whether to deepen investment in a given prototype the following week
- Pause or discard an initiative
- Launch a new initiative based on emerging needs
This creates a continuous build → review → refine loop.
Core Focus Area
The primary working dashboard:
This will serve as the central environment for:
- Marketing spend analysis
- Channel performance diagnostics
- Data insight surfacing
- Scenario modeling
- Strategic decision support
The goal is to evolve this into a powerful decision engine for Archer's marketing investment.
Experimental & Parallel Initiatives
In addition to the core dashboard, we will develop parallel prototypes such as:
These represent examples of additional initiatives that may include:
- AI-assisted campaign modeling
- Creative concept testing
- Internal workflow automation
- Predictive demand tools
- Retail intelligence tools
- Executive reporting systems
- Product launch simulators
Each initiative will be built quickly using AI tooling to validate utility before deeper investment.
Operating Philosophy
This engagement is designed around three principles:
1. Speed Over Perfection
We build fast prototypes first. If something proves valuable, we deepen it.
2. Strategic Focus
Every prototype ties back to revenue, margin, growth, or operational leverage.
3. Modular Scalability
Every project has the option to be spun out into a standalone initiative.
Project Spin-Out Model
If a prototype demonstrates strong ROI or strategic importance, it can be:
- Elevated into a dedicated project
- Assigned a specialized team
- Fully integrated into Archer's tech stack
- Built beyond the initial "vibe-coded" solution into production-grade infrastructure
The monthly Vibe Partner fee covers:
- Strategy
- Prototyping
- Iteration
- Prioritization
- Concept validation
Dedicated builds, integrations, or productization efforts would be scoped separately.
Compensation
Vibe Partner Retainer
Includes:
- Weekly working sessions
- 2–3 new prototype links per week
- AI-assisted development and experimentation
- Ongoing refinement of active initiatives
- Strategic prioritization and roadmap guidance
- Evolution of the marketing intelligence dashboard
- Exploration of parallel initiatives
Intelligence Infrastructure
To support rapid prototyping, data modeling, automation, and AI-assisted experimentation, this engagement includes a dedicated Intelligence Infrastructure layer.
This covers baseline:
- AI model usage
- Data processing and transformation
- Hosting and inference
- Workflow automation
- Prototype generation environments
- Iterative experimentation costs
Overage Policy:
If usage materially exceeds the baseline allocation due to high-volume data ingestion, large model runs, expanded experimentation, or new AI-intensive initiatives, overages will be billed at cost with full transparency.
We will:
- Monitor usage monthly
- Flag potential overages in advance
- Provide summaries if requested
The goal is flexibility without surprise, and the ability to scale experimentation when it matters.
Expected Outcomes (Within 90 Days)
- A significantly evolved marketing intelligence environment
- A pipeline of validated internal tools
- A clear roadmap of which initiatives deserve full build-out
- Faster decision velocity across growth and performance initiatives
but as building a compounding intelligence layer inside the business.